ProductCamp St. Louis 2023 will be held on Saturday, April 1, 2023 (we’re serious; despite the date, this isn’t a joke!). Registration is free, and tickets are limited! Register for free today!
This is a page with archived information about ProductCamp St. Louis 2020.
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ProductCamp St. Louis 2020 Overview and Recap
ProductCamp St. Louis 2020 was our 9th annual event and was held Saturday, March 7, 2020 at Webster University. We had over 400 registrants and over 250 attendees.
Schedule
Proposed Sessions
There are 40 sessions that were proposed for ProductCamp St. Louis 2020. When participants arrived in the morning, they were asked to vote for their favorites that they would like to see on the schedule.
Strikethrough indicates a session that was been “pulled” from consideration by the person submitting it.
- Session ID1: How to get the best trade press product reviews [david strom.]
- Session ID2: How to hire your first public relations pro [david strom.]
- Session ID3: The Good, Bad, and Ugly of Data Viz in Product [Dave Mathias.]
- Session ID4: Time to put the BS in product – behavioral science that is [Dave Mathias.]
- Session ID5: Products with Personality [Jon Robinson.]
- Session ID6: Our Reebok Shoe Video: Creating From Nothing [John Launius.]
- Session ID7: Closing the Deal: How to Attract and Hire Your 1st Salesperson [KRISTIE JONES.]
Session ID8: Exponentially Engaged – Advancing Sales Strategy [Jamie Cupp.]- Session ID9: Get Others to Love Your B2B Technology Idea: The Value Pyramid [John Schultz.]
- Session ID10: Yes, I know Santa. He’s a direct buyer. Toys – The creative job that never sleeps. [Ryan Lee.]
- Session ID11: It’s Not About the Data: Business Communication Lessons Learned From the Craft of Fiction [Stephan Mathys.]
- Session ID12: Innovation thru Iteration [Greg Goeckel.]
Session ID13: Postures and Personas: What Yoga and Human-Centered Design Have in Common [Sarah Clark.]- Session ID14: The Heart of the Matter: The Foundations of Customer Knowledge [Brian Posnanski.]
- Session ID15: From chaos to clarity: Creating a vision to inspire your team and battle the B.S. (bright-and-shiny) [Julia Pitlyk.]
- Session ID16: Why Research Sucks (and How to Make it Better) [Lisa Vaccaro.]
- Session ID17: Simplifying Segmentation: Focus on the right users to build a better product experience [Lisa Vaccaro.]
- Session ID18: We have to STOP meeting like this! – Improve your virtual communication with employees and partners [Beth Matteotti.]
- Session ID19: You Count! How to get our share of $675 Billion Dollars! [April Walker.]
- Session ID20: Minimum Viable Product (MVP): Designing Successful Product Experiments [Jeff Lash.]
- Session ID21: Why Did We Add This Feature? Selecting – and Getting Value from – the Product Metrics [Jeff Lash.]
- Session ID22: Copying Success – Legally [Dennis Donahue.]
- Session ID23: How it’s made [Rich Freese.]
- Session ID24: How to Become Best Friends with the Developers on Your Team: 10 Easy Steps for Any Designer [Billy Frazier.]
Session ID25: Putting The Friendly in User Friendly: How to Make Tech More Human [Billy Frazier.]- Session ID26: VTOL Water Rescue Craft [Tom Daily.]
- Session ID27: Who Would Want Your Product, and Why? [Mary Scott.]
- Session ID28: Trademark Searching: It’s better to know now than pay later [Kevin Staed.]
- Session ID29: An everyday toolset for an everyday kick a** product leader [William Good.]
- Session ID30: Protecting your Idea (Patent, Copyright, and Trademark) [Brett Schenck.]
- Session ID31: Work Better With Delivery Teams: 8 Tips and Tricks for Awesome Teams [Ruby Ha.]
- Session ID32: No (Lab) Jacket Required: Designing Experiments for Learning [Matthew Philip.]
Session ID33: Start at the End: The One “Marketing Thing” That Every PM MUST Absolutely Master [Bill Haines.]- Session ID34: Visual storytelling: how one Italian uses sticky notes to model your domain into software [Ananya Bhattacharyya.]
- Session ID35: Design Thinking [Ananya Bhattacharyya.]
- Session ID36: Stop delivering features. Start delivering outcomes. [Ananya Bhattacharyya.]
- Session ID37: Score high on LinkedIn (and Google!) for what you do or what you sell [Kathy Bernard.]
- Session ID38: How to use DevOps to build successful products [Chris Meyer.]
Session ID39: Everyone at the Same Table, For Once: How to Get & Increase Stakeholder Buy-In [Nicole Smith.]- Session ID40: Benefit Realization – Connecting Corporate Strategy to Product Development [Brian Collard.]
| Session ID#:1 | How to get the best trade press product reviews |
| Description: | Having a great product is just the beginning. Getting the trade press to take notice and review it is more art than science. I will show you some of the things that matter to press reviewers, recount some of my personal horror stories, and how to work with a public relations professional to recruit the best reviewers and get the word out about your product. |
| Session Format: | Ask the Expert |
| Category: | Go-to-Market |
| Submitted by: | david strom. David Strom has been writing and speaking about technology for more than 35 years. His speaking gigs have taken him to Europe, Asia and numerous conferences in the USA. He has run both print and online business publications and tests dozens of IT products each month. He currently writes blogs for IBM, HPE, RSA and Kaspersky, and has published two computer networking books. He lives and works in the Central West End. david is on Twitter as @dstrom.
For more information about this session, contact David at david@strom.com. |
| Session ID#:2 | How to hire your first public relations pro |
| Description: | You may think you can do PR on your own, but you are the worst choice for the job. Having worked with hundreds of public relations people over many years as a enterprise IT reporter, I know what to look for, what to avoid, and how to forge the best relationship among product manager, PR and reporter. Learn how to hire your first PR pro and how to distinguish the difference types and styles, and the role that a product manager and founder can play to help and hurt their marketing position. |
| Session Format: | Ask the Expert |
| Category: | Marketing Execution |
| Submitted by: | david strom. David Strom has been writing and speaking about technology for more than 35 years. His speaking gigs have taken him to Europe, Asia and numerous conferences in the USA. He has run both print and online business publications and tests dozens of IT products each month. He currently writes blogs for IBM, HPE, RSA and Kaspersky, and has published two computer networking books. He lives and works in the Central West End. david is on Twitter as @dstrom.
For more information about this session, contact David at david@strom.com. |
| Session ID#:3 | The Good, Bad, and Ugly of Data Viz in Product |
| Description: | Data visualization is a powerful tool for product people to not only explore data and gain insights but also to communicate to others. Whether we want to influence clients in the app, executives in our business case meetings, or empowering sales people to be more successful, we can harness data visualization to do this. In this session we will learn by the good, bad, and ugly of others and have an interactive discussion together as we reflect on what others have done. Bring your energy, your insight, and your fun! |
| Session Format: | Presentation |
| Category: | Product Person Skills |
| Submitted by: | Dave Mathias. Dave has over 12 years experience leading product and data strategy and teams. He is always seeking to help leaders and organizations stretch what they thought was possible and make true transformational and sustainable change.Dave regularly advises clients, speaks at conferences, and conducts workshops around the world. He is the co-host of the Data Able podcast. Dave helps lead MinneAnalytics, ProductCamp Twin Cities, Twin Cities Data Viz Group, and Customer Focus North. Dave is on Twitter as @WorkLearnPlay. |
| Session ID#:4 | Time to put the BS in product – behavioral science that is |
| Description: | Our customers and colleagues are not rational so behavioral science is something we as product people cannot ignore. In this session we will go through a number of behavioral science concepts that are vital for product people to know, understand, and be able to use for good. We will go through a couple examples of products that have utilized behavioral science for good and evil. |
| Session Format: | Presentation |
| Category: | Product People Skills |
| Submitted by: | Dave Mathias. Dave has over 12 years experience leading product and data strategy and teams. He is always seeking to help leaders and organizations stretch what they thought was possible and make true transformational and sustainable change.Dave regularly advises clients, speaks at conferences, and conducts workshops around the world. He is the co-host of the Data Able podcast. Dave helps lead MinneAnalytics, ProductCamp Twin Cities, Twin Cities Data Viz Group, and Customer Focus North. Dave is on Twitter as @WorkLearnPlay. |
| Session ID#:5 | Products with Personality |
| Description: | Why is Wendy’s the most talked-about account on Twitter? Why do people flock to MailChimp over other, similar products? How come you ditched Uber for Lyft? We’re emotional beings that are defined by our individual experiences, and heavily driven by those experiences when making decisions about the products we use. By placing intentional focus on the personality of a product, we’re more likely to meet user needs and build personal relationships. In this talk, I’ll explore how designing with human personality traits allows companies to connect with users on an emotional level. |
| Session Format: | Town Hall |
| Category: | Product Strategy |
| Submitted by: | Jon Robinson. Jon is a user experience consultant, creative director, and design educator based in St. Louis. As an Experience Strategy and Design Consultant at Slalom, Jon has spent more than 15 years creating and managing brands, developing strategic packaging, and designing human-centered user interfaces. He sits on the faculty of Lindenwood University’s School of Arts, Media, and Communications and the Washington University Sam Fox School of Design and Visual Arts. Jon is on Twitter as @jfarrellstudio. |
| Session ID#:6 | Our Reebok Shoe Video: Creating From Nothing |
| Description: | In this interactive session, participants will learn the journey of creating the new Reebok shoe from nothing. An engaging discussion will reveal how video played a key role in the development of this new product for Reebok. |
| Session Format: | Ask the Expert |
| Category: | Product Management/Development |
| Submitted by: | John Launius. John Launius is the President of Vidzu Media. He brings extensive background as a senior executive, business development leader, certified trainer, and instructional designer. His clients include Reebok, Panera, Geico, NBA, MLB, Opera Theatre of St. Louis, Washington University in St. Louis, BJC Healthcare, The Goddard School, JBL, Southwest Airlines, Sport Clips, and Ulta Beauty. John is on Twitter as @JohnLaun1.
Contact: JohnL@Vidzu.com; www.Vidzu.com |
| Session ID#:7 | Closing the Deal: How to Attract and Hire Your 1st Salesperson |
| Description: | With a limited budget, a need to generate revenue, and no room for error, you need to make sure your 1st sales hire isn’t a misfire. So how exactly do you find a candidate that will not only be a top performer but will also be a cultural add and true team player?
In this presentation, you’ll learn how to create a formal process for hiring high performing salespeople–from attracting the right candidates to vetting and assessing skills, and negotiating the salary and commission. Attendees will walk away knowing: |
| Session Format: | Town Hall |
| Category: | Sales |
| Submitted by: | KRISTIE JONES. Kristie is the go-to expert for companies wanting to build or scale their Sales teams. Her 19+ years as a Sales Leader in the SaaS space fuels her passion for helping bootstrapped or VE/PE funded founders increase revenue through evaluation, process improvement, and execution.
Her willingness to get her hands dirty and her “take no prisoners” approach when helping companies with sales process and strategy to hiring and training Sales Reps. is what makes her so valuable to her clients. |
| Session ID#:9 | Get Others to Love Your B2B Technology Idea: The Value Pyramid |
| Description: | Whether you’re an employee or employer (entrepreneur), you need the skills to communicate your idea, demonstrate value, and earn a buyer or advocate to support your success. But what does your customer or client really value? The answer is found in the B2B Value Pyramid. Learn about the Pyramid; do a retrospective on your most recent fail (It’s how we learn!); and, develop an approach to win clients or advocates the next time around! |
| Session Format: | Workshop |
| Category: | Go-to-Market |
| Submitted by: | John Schultz. John leads S4 Entrepreneurs, an entrepreneurial skills development firm; is a Director of Advisory & Transformation at ATG, a Cognizant company; and is an adjunct instructor of entrepreneurial studies at Webster University. He has extensive, measurable success founded on professional relationship-building and consulting across multiple industries. |
| Session ID#:10 | Yes, I know Santa. He’s a direct buyer. Toys – The creative job that never sleeps. |
| Description: | Have you ever thought, I could make a toy, their simple and kids don’t care. Would you be surprised to find out that it’s an industry that turns and burns through people because of the never ending drive for new? At the I know Santa Session, Ryan Lee will share his experience in the toy industry, why it’s crazy, why it’s heart breaking, why it’s a creative dream come true, and why he couldn’t dream of doing anything else. In this conversation from brainstorm to the on the shelf you might just learn you need to be in the toy industry too. |
| Session Format: | Town Hall |
| Category: | Product Management/Development |
| Submitted by: | Ryan Lee. 13 years of toy industry experience, working with Disney, Pokemon and more. Being a part of tremendous lines like Zhu Zhu Pets the winner of Toy of the Year in 2010. Visiting China factories to quickly make the best product. Pitching, changing, and re-directing product ideas to fit every company that shows a bit of interest. Ryan has an all around experience in toys that offers a view point from just about every seat in the process. |
| Session ID#:11 | It’s Not About the Data: Business Communication Lessons Learned From the Craft of Fiction |
| Description: | Your communications aren’t working. Whether you’re failing to convince senior management to enter a new line of business or missing out on venture capital for your startup, you clearly know something’s not working.
The problem isn’t that you don’t have enough significant digits. It’s not that you haven’t shown 137 prototypes in detail. It’s not that you don’t use enough jargon. Most likely it’s the opposite. You’re using too much of YOUR language, and not enough of THEIRS. Your audience doesn’t do what you want, because they can’t understand you. Or they can’t tell what you want them to do. Or worse, they just don’t care. Fix that by developing better communication skills and increase your productivity, improve relationships, and have a better life. Learn how in this session. |
| Session Format: | Presentation |
| Category: | Prod Management Careers |
| Submitted by: | Stephan Mathys. Stephan is a writer by passion, an insurance engineer by profession. After a 2-decade career in quantitative fields, this award-winning author now helps others tell their stories better without jargon or distraction. He also helps smart professions (like data science, engineering, and insurance) to create story-based content (for websites, blog posts, and white papers) that actually sounds like real-people speak.
For more information: |
| Session ID#:12 | Innovation thru Iteration |
| Description: | As a product design engineer I have had a chance to invent, design and mfg products in the fields of consumer, medical and industrial markets. In this session I would like to cover a complete development cycle of a patented sporting goods product that went from my garage to a 6 employee company. The story shows the importance of customer feedback and the willingness to continue to innovate a design with iterative design and engineering refinements. Along the journey the product gained further market acceptance and the company continued to grow. I have a powerpoint design presentation showing this story. |
| Session Format: | Town Hall |
| Category: | Product Innovation |
| Submitted by: | Greg Goeckel. Greg Goeckel is a Product Design Engineer and Founder of Quest 4 Innovation, a product innovations thinktank. As a graduate from the Ohio State University in Industrial, Product and Graphic design, Greg has had an opportunity to design and engineer products in the consumer, transportation, medical and industrial markets with his name on over 30 Patents. His belief that true innovation happens not by just making a stylish product, but a product that encompasses Novel ideas that solve problems . |
| Session ID#:14 | The Heart of the Matter: The Foundations of Customer Knowledge |
| Description: | We all hunt for the genie’s lamp of customer knowledge. Wouldn’t it be great if we could conduct as many surveys or focus groups as we wanted? The reality is that acquiring customer knowledge is non-linear, opportunistic, and frequently depends on the resourcefulness of product, marketing and CX teams. This session will take a practical approach to customer knowledge and how cross functional teams can go about getting it. |
| Session Format: | Town Hall |
| Category: | Product Strategy |
| Submitted by: | Brian Posnanski. Brian Posnanski is a 25-year marketing veteran with experience leading marketing strategy, customer research and product discovery for companies from FORTUNE 500 grown-ups to early stage startups. He considers customer knowledge the new cartography for business. Brian is on Twitter as @bpoz.
For more information: |
| Session ID#:15 | From chaos to clarity: Creating a vision to inspire your team and battle the B.S. (bright-and-shiny) |
| Description: | Do you have ideas for the future of your product, but you just aren’t sure how to capture it? Is your product a victim of feature soup or being built on the whims of others? Just starting out with a seed of an idea and need to grow it into something bigger? Join us for an interactive workshop where we will share tools and methods to build a vision for your product that begins with the user in mind. |
| Session Format: | Workshop |
| Category: | Product Strategy |
| Submitted by: | Julia Pitlyk. Julia Pitlyk and Lisa Vaccaro are co-owners of co:lab insights, a boutique consulting firm that helps organizations develop insights and strategies that create both user and business value. With a combined 25+ years of experience spanning Fortune 500 CPG companies to direct-to-consumer start-up brands, they know it always starts with the right question. Julia is on Twitter as @colab_insights.
For more information: |
| Session ID#:16 | Why Research Sucks (and How to Make it Better) |
| Description: | You know you need to go beyond clicks, heatmaps, and pageviews to understand the whole story of your user. But primary research with users often tells you the most obvious problems (or nothing at all). How can you get better insights into your user? Join us as we share a variety of strategies that can help you connect with your user, gain a deeper understanding of their needs, and translate those into actions to drive growth. |
| Session Format: | Presentation |
| Category: | Opportunity Analysis |
| Submitted by: | Lisa Vaccaro. Julia Pitlyk and Lisa Vaccaro are co-owners of co:lab insights, a boutique consulting firm that helps organizations develop insights and strategies that create both user and business value. With a combined 25+ years of experience spanning Fortune 500 CPG companies to direct-to-consumer start-up brands, they know it always starts with the right question. Lisa is on Twitter as @colab_insights.
For more information: |
| Session ID#:17 | Simplifying Segmentation: Focus on the right users to build a better product experience |
| Description: | Before you can build a phenomenal product, you have to determine whose problem you are solving. How do you segment the market to find your ideal user? Once you have users, how do you segment them to understand how they are interacting with your product? In this interactive workshop, we will explore different methods to segment your market and discuss the role of segments and audiences to build your product, get it in front of the right users, and keep those users coming back for more. |
| Session Format: | Workshop |
| Category: | Opportunity Analysis |
| Submitted by: | Lisa Vaccaro. Julia Pitlyk and Lisa Vaccaro are co-owners of co:lab insights, a boutique consulting firm that helps organizations develop insights and strategies that create both user and business value. With a combined 25+ years of experience spanning Fortune 500 CPG companies to direct-to-consumer start-up brands, they know it always starts with the right question. Lisa is on Twitter as @colab_insights.
For more information: |
| Session ID#:18 | We have to STOP meeting like this! – Improve your virtual communication with employees and partners |
| Description: | Meeting with remote employees and partners across multiple locations is now an everyday part of business. Yet, very few leaders have been trained on how to overcome the challenges of long distance collaboration and properly run effective virtual meetings. It’s no wonder that employees feel that about HALF their time in meetings today is unproductive! This doesn’t have to be true for your team because there are straightforward solutions to the problem.
This workshop will teach you new strategies and techniques to improve your team’s collaboration and more importantly, the team’s results. You’ll walk away with an assessment of current meetings and a personalized plan to increase engagement and improve the use of technology for better virtual collaboration. |
| Session Format: | Workshop |
| Category: | Effective Collaboration and Communication |
| Submitted by: | Beth Matteotti. For 15 years, Beth Matteotti has been guiding virtual, mixed location teams to reach higher levels of collaboration and performance. Prior to consulting, Beth led manufacturing, sales and brand marketing teams at two large consumer products companies and launched dozens of new products. Beth is on Twitter as @bmatteotti. |
| Session ID#:19 | You Count! How to get our share of $675 Billion Dollars! |
| Description: | The 2020 Census Count is Here! It is time for us to get our full share of the $675 billion dollars that the government distributes each year. Learn about the billions of dollars that we missed out on in 2010 and how not to let that happen again. Learn how you can support your community while earning a competitive wage and help to get the word out so we make sure we count everyone in 2020. We need us to count us! |
| Session Format: | Town Hall |
| Category: | Information |
| Submitted by: | April Walker. April Walker is a Recruiter for the 2020 Census. She has worked for the Census Bureau since 1990. She started as a Field Supervisor and went on to become a permanent Census employee. Even with 30 years Census experience she says, “I’ve gotten all of my Census knowledge about the 2020 Census from the 2020census.gov website. Everything I know, you can learn.” But as we all know, It’s all in the delivery. |
| Session ID#:20 | Minimum Viable Product (MVP): Designing Successful Product Experiments |
| Description: | MVP is one of the most misunderstood concepts in product management today. Many organizations using the term MVP are applying it incorrectly, which leads to not just confusion but a missed opportunity to leverage the benefits of a “true” minimum viable product approach. This session will review the intent behind the MVP approach, explain how product management teams can create better MVPs to yield better results, and present a framework that can be used to get the most value out of an MVP experiment. |
| Session Format: | Presentation |
| Category: | Product Management/Development |
| Submitted by: | Jeff Lash. Jeff Lash is VP and Group Director, Product Management at Forrester. He and his team help product management leaders create world-class organizations and elevate the abilities and expertise of their teams to drive measurable and repeatable product success and business growth. He has 15+ years of experience in product management, product marketing, user experience and product development. Since 2006, Jeff has authored the popular blog How To Be a Good Product Manager (www.goodproductmanager.com). Jeff is on Twitter as @jefflash.
For more information about this session, contact Jeff Lash at jlash@forrester.com |
| Session ID#:21 | Why Did We Add This Feature? Selecting – and Getting Value from – the Product Metrics |
| Description: | Many product managers spend a considerable amount of their time and development budget enhancing existing offerings. However, ensuring that customers – and the business – gets value from those enhancements requires several additional steps that are often missed: (1) selecting the right metrics to gauge its success, and (2) ensuring that those metrics can be operationalized to provide insight for analysis and future decision-making. In this session, we will share guidance for selecting and implementing metrics for measuring the success of product enhancements or an overall offering. |
| Session Format: | Presentation |
| Category: | Requirements Definitions |
| Submitted by: | Jeff Lash. Jeff Lash is VP and Group Director, Product Management at Forrester. He and his team help product management leaders create world-class organizations and elevate the abilities and expertise of their teams to drive measurable and repeatable product success and business growth. He has 15+ years of experience in product management, product marketing, user experience and product development. Since 2006, Jeff has authored the popular blog How To Be a Good Product Manager (www.goodproductmanager.com). Jeff is on Twitter as @jefflash.
For more information about this session, contact Jeff Lash at jlash@forrester.com |
| Session ID#:22 | Copying Success – Legally |
| Description: | The general rule of law allows businesses to reverse engineer the functional aspects of their competitors’ products. Without patent protection on a product, reverse engineering of the product is entirely legal. Even when a product is patented, there can be ways to sell a competing product that avoids infringing the patented features. Sometimes, there are expired patents on alternative versions of the product that are already freely available in the public domain and which may work just as well. Businesses are growing with white label products that have generic components and have unique product designs and branding. Learn to think like a copyist to see opportunities that you might have otherwise missed and to consider how you may protect the unique aspects of your products. |
| Session Format: | Town Hall |
| Category: | Opportunity Analysis |
| Submitted by: | Dennis Donahue. Dennis Donahue is the founder of CreatiVenture Law which is in the top 1% of best performing patent prosecution firms in the US according to Patexia’s evaluation of USPTO data. Dennis was an aerospace engineer before being hired into the law department for McDonnell Douglas & Boeing. Dennis also has big firm experience, having been the co-chair of an IP law department at a firm with over 500 attorneys. Dennis is on Twitter as @DennisDonahueIP.
For more information:
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| Session ID#:23 | How it’s made |
| Description: | Manufacturing Processes for the Entrepreneur Understanding different manufacturing techniques Machining, Plastics, Metal forming, metal casting, welding, Inspection. A few of the topics discussed Want you to understand there may be another way to manufacture your product. Maybe a less costly way. Helping to assist you into what manufacturers are looking for, to get your products Made |
| Session Format: | Town Hall |
| Category: | Manufacturing-specific |
| Submitted by: | Rich Freese. Servicing and service Machine Tools for 40 years Working with Inventors for 20 years to find manufacturers www.inventionmfg.com For more information:
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| Session ID#:24 | How to Become Best Friends with the Developers on Your Team: 10 Easy Steps for Any Designer |
| Description: | Closing the gap between designers and developers is hard, especially if you’re working with clients who are used to working in silos. Here are 10 suggestions for bringing designers and developers together. |
| Session Format: | Town Hall |
| Category: | Prod Management Careers |
| Submitted by: | Billy Frazier. Billy Frazier is an experience designer, founder, and writer who, after a decade of productively fumbling, has managed to turn his fascination with ideas into a career. He has worked with Fortune 500 companies, design agencies, marketing firms, and startups from across all industries. Currently, he is Co-founder and CEO at VIABL, an Experience Design Consultant at Slalom, a member of One Too Many A Cappella, and working on his first book about sharing helpful hints for creating your own path. Billy is on Twitter as @williamfrazr. |
| Session ID#:26 | VTOL Water Rescue Craft |
| Description: | The Hopper is a VTOL flying craft that can land on water and land. There are over 150 companies developing flying craft. The Hopper’s design is superior to all rotor craft. The Hopper does not have exterior moving rotor blades, like helicopters and multi rotor craft. The Hopper’s rotor blades are enclosed in the center fan chamber. This design allows the Hopper to travel at speeds rotor craft can not achieve. The fan blades enclosed in center fan chamber, makes the Hopper quieter than multi rotor craft, with there rotor blades exposed to the atmosphere. With no exterior rotor blades the craft can safely deploy a parachute for entire craft> |
| Session Format: | Town Hall |
| Category: | Go-to-Market |
| Submitted by: | Tom Daily. Tom Daily is a self employed General Contractor in the St Louis area. Tom Daily is an Inventor with a Patent Pending on a Four Port Propulsion System. Tom is on Twitter as @i93360118.
For more information: |
| Session ID#:27 | Who Would Want Your Product, and Why? |
| Description: | Marketing 101, How to find your customer & how to approach them effectively. You will learn how to look at your product in light of what the customer needs and desires. You will also learn how to decide how to approach your potential customers. |
| Session Format: | Workshop |
| Category: | Marketing Execution |
| Submitted by: | Mary Scott. Mary Scott is an award-winning New York videographer and video marketing expert. She uses her “backstage pass to the world” to find creative solutions to any marketing problem, and loves to make connections that would not otherwise have happened. In St. Louis for the past 5 years, she created the stlstartupresources.org web based guide for StartUp businesses, and has facilitated many of those resources to collaborate rather than compete with each other. Mary is on Twitter as @makebelievetv.
Contact: mary.scott@makebelievetv.com |
| Session ID#:28 | Trademark Searching: It’s better to know now than pay later |
| Description: | Before you invest time, money and energy into a brand name, company name or logo, it is vital that you consider whether or not you will actually be able to use that name. Tens of thousands of dollars and months of your time can be lost if you later discover that another company is already using the name and could ultimately result in you going back to square one. In this workshop we will walk through the initial steps you can take to determine if a name is clear to use and discuss what must be done to protect that name or logo. |
| Session Format: | Workshop |
| Category: | Legal |
| Submitted by: | Kevin Staed. Kevin Staed is an intellectual property law attorney at CreatiVenture Law who specializes in trademark and patent work for entrepreneurs and start-ups. He counsels clients on the best ways to use IP assets to advance their business and protect against infringers. |
| Session ID#:29 | An everyday toolset for an everyday kick a** product leader |
| Description: | You’re a kick a** product person. You’re at ProductCamp, right? But rarely does one become a consistently great product person without achieving positive business outcomes. Is doing so possible without strong partnerships?
Great product people develop great partnerships. You need cooperative partners, not reluctant contributors. Without partner cooperation, you’re unlikely to consistently achieve great results. That’s bad for you. That’s bad for business. If you’re looking to develop strong partnerships, this workshop is for you. Join William & Ananya to explore how empathy for your critical partners is a valuable toolset to strengthen partnerships. But we won’t just explore. You will consider a critical partner, craft a killer tool, and create a kick a** plan! |
| Session Format: | Workshop |
| Category: | Product Management/Development |
| Submitted by: | William Good. William has a passion for simplifying complexity. With 20+ years bringing customers, business leaders, and technologists closer together, from mom-and-pop shops to Fortune 500 companies you’ll find his principles, practices, and stories both challenging and encouraging. At Mastercard, William is striving to unify technology and product teams into one cohesive, collaborative unit. The stakes have never been higher, and the learning adventure never more exciting. William is on Twitter as @william_good.
To get the slides, sign up or the eBook, or contact us, please visit our website: www.pathwaytodecency.com |
| Session ID#:30 | Protecting your Idea (Patent, Copyright, and Trademark) |
| Description: | Learn about the ways to protect your Intellectual property for your product or service in order to prevent others from copying and selling your protected product or service. Brett Schenck is a registered patent attorney and trademark and copyright attorney with over 20 years experience both in the corporate and law firm environment. He has provided legal services for large corporations including Honda, Maytag (Hoover division), Diebold, Lenovo, Boeing, ZTE, and TRW as well as small businesses and individuals. |
| Session Format: | Town Hall |
| Category: | Legal |
| Submitted by: | Brett Schenck. Brett Schenck. Brett Schenck is a registered patent attorney and trademark and copyright attorney with over 20 years experience both in the corporate and law firm environment. He has provided legal services for large corporations including Honda, Maytag (Hoover division), Diebold, Lenovo, Boeing, ZTE, and TRW as well as small businesses and individuals.Website: www.bschencklaw.com |
| Session ID#:31 | Work Better With Delivery Teams: 8 Tips and Tricks for Awesome Teams |
| Description: | Working with Agile delivery teams as a product delivery leader can often times be challenging. Have you ever struggled with bringing together a team, communication, or optimizing team dynamics to deliver effectively? I surveyed 13 seasoned product delivery leaders to hear what people have found was most successful when working with delivery teams. This session will cover the most common tips and tricks that were recommended, and we’ll also discuss your own experiences on these topics. You’ll be working better with your teams after adopting some of these helpful strategies. |
| Session Format: | Town Hall |
| Category: | Prod Management Careers |
| Submitted by: | Ruby Ha. Ruby Ha is a Consultant in the Solution Leadership practice at Slalom Consulting. She has 6+ years of experience delivering in Agile and Project Management roles ranging from public sector to private sector clients. Ruby holds a Bachelor of Science in Business Information Technology from Virginia Tech and has lived and worked in D.C., San Diego, and now currently resides here in STL with her husband and 2 golden retrievers. In her spare time, Ruby enjoys playing golf, cooking, and baking. |
| Session ID#:32 | No (Lab) Jacket Required: Designing Experiments for Learning |
| Description: | Failing safely means learning, so we need to know how to manage our ideas as experiments. This session helps participants understand how experiments help teams and organizations learn and improve by designing them to yield measurable evidence for that learning.co-presenter: Vivek Khattri |
| Session Format: | Workshop |
| Category: | Product Management/Development |
| Submitted by: | Matthew Philip. As a human-centered change agent, delivery leader, and coach, Matthew helps organizations become continually fit for purpose via agile methods and engaging work environments. Matthew is on Twitter as @mattphilip.
https://www.slideshare.net/MatthewPhilip/no-lab-jacket-required-designing-experiments-for-learning-2019-flowcon |
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| Session ID#:34 | Visual storytelling: how one Italian uses sticky notes to model your domain into software |
| Description: | How do you bring customer-focused thinking to product development? How do you develop the right capabilities to deliver value to the customer? An immersive experiential workshop to get you thinking and doing. Drawing on the spirit of creative thinking and problem finding, this unique visual story telling workshop will help you establish a clear compelling narrative and work as a team to solve a real-world product challenge. |
| Session Format: | Workshop |
| Category: | Product Strategy |
| Submitted by: | Ananya Bhattacharyya. Ananya is Principal Technical Product Manager at Mastercard. A product development and innovation professional who loves to solve puzzles, has passion for understanding and connecting with people and gets a kick out of working creatively and collaboratively with designers and technologists. |
| Session ID#:35 | Design Thinking |
| Description: | Everybody wants to innovate, Nobody wants to change – Erika Hall. Product work is about design. William Good and Ananya will provide you with a toolkit of newer ways of thinking about your work and the challenge to build useful products, services and systems are built on a solid understanding of user needs. |
| Session Format: | Workshop |
| Category: | Product Strategy |
| Submitted by: | Ananya Bhattacharyya. Ananya is Principal Technical Product Manager at Mastercard. A product development and innovation professional who loves to solve puzzles, has passion for understanding and connecting with people and gets a kick out of working creatively and collaboratively with designers and technologists.
For more information: |
| Session ID#:36 | Stop delivering features. Start delivering outcomes. |
| Description: | The goal in product work is not to build products. It’s to create value—value for users and, ultimately, for the business. This is done by changing the environment in ways that allow for new, value-adding behavior – Charles Lamdin. William Good and Ananya will present a few techniques for Outcome-oriented change and continuous transformation |
| Session Format: | Workshop |
| Category: | Product Strategy |
| Submitted by: | Ananya Bhattacharyya. Ananya is Principal Technical Product Manager at Mastercard. A product development and innovation professional who loves to solve puzzles, has passion for understanding and connecting with people and gets a kick out of working creatively and collaboratively with designers and technologists. |
| Session ID#:37 | Score high on LinkedIn (and Google!) for what you do or what you sell |
| Description: | Who knew?! If you optimize your LinkedIn presence in very strategic ways, you can score in the top 10% for what you sell or the services that you provide. And the very good news? The same steps can also make you much more findable on Google for what you offer. Learn how to update your LinkedIn profile to attract prospects and how to use various free tools to stand out from your competition on the world’s largest business network — LinkedIn. |
| Session Format: | Presentation |
| Category: | Marketing Execution |
| Submitted by: | Kathy Bernard. Kathy Bernard is the CEO of WiserU.com. She trains individuals and companies to maximize LinkedIn for business and provides LinkedIn profile optimization services so that you can score extremely high for what you do or what you sell on the world’s largest business network — LinkedIn. She was named a “Top 100 People to Know” by St. Louis Small Business Monthly in 2019. To learn more, Google “St. Louis LinkedIn expert”! Kathy is on Twitter as @WiserUTips.
For more information: |
| Session ID#:38 | How to use DevOps to build successful products |
| Description: | In 2019 DevOps was a big buzz word within IT departments and is only expected to continue into 2020 and beyond and for good reason. Join me to understand how leveraging DevOps principles and concepts help you build successful products and services that keep stakeholders happy and satisfied in competitive markets and industries. |
| Session Format: | Town Hall |
| Category: | Product Management/Development |
| Submitted by: | Chris Meyer. As a builder, Chris is focused on solving customer business challenges by working with stakeholders to analyze their needs and requirements then working with engineers to design, build, and deliver solutions in an iterative fashion that continuously delivers value to the company and its users. Chris is on Twitter as @CMyrz.
For more information: |
| Session ID#:40 | Benefit Realization – Connecting Corporate Strategy to Product Development |
| Description: | One way to ensure product development funding is to visually show executives how your project will ultimately deliver strategic benefits to the organization. This session will show how to build out a Benefit Realization Map to detail how the firm will be impacted, what the expected outcomes are, and what new behaviors will be required. We’ll co-create a mock roadmap which you can take back to your organization. Additionally, we’ll cover how firms like GE and Aflac implemented this process to track project execution performance. |
| Session Format: | Workshop |
| Category: | Product Strategy |
| Submitted by: | Brian Collard. Brian helps organizations bridge the gap between strategy and execution. At Aflac, he governed $79M product development pipeline. Brian’s 20 years of experience includes industrial manufacturing, healthcare and insurance. He holds a MBA and numerous professional product development certifications. |
Sponsors
ProductCamp St. Louis 2020 sponsors are listed below. Several different levels of sponsorship are available.
Gold Sponsors for ProductCamp 2020
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Silver Sponsors for ProductCamp 202
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Producing Partners for ProductCamp 2020
Producing Partners are the ones who “put on” ProductCamp St. Louis and handle all operations and logistics.
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