ProductCamp St. Louis 2016

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ProductCamp St. Louis 2016 Overview and Recap

ProductCamp St. Louis 2016 was our 5th annual event and was held Saturday, February 27, 2016 at Webster University. We had over 400 registrants and over 275 attendees.

Articles about ProductCamp St. Louis 2016

ProductCamp St. Louis 2016 Brings St. Louis Innovators Together: by Kristen Reed Edens, published in EQ

Blog posts about ProductCamp St. Louis 2016

St. Louis Personal Branding, Digital Branding, and Innovation Conversations: A Recap of Product Camp 2016: by Rahna Barthelmess

Social Network Analysis of STL Product Camp: by David Goldstick

Twitter

You can see Tweets posted with the #pcstl hashtag, though here are some of our favorites:

Photos

The ProductCamp St. Louis page on Facebook has several albums of pictures from ProductCamp St. Louis 2016.

Schedule

8:00am Doors open; check-in, coffee, voting on sessions for the day. Plan on arriving by 8:30am
9:00am Voting ends
9:15-9:45am Opening session — ground rules, sponsor introductions, unveiling of agenda
9:45-10:00am Break
10:00-10:50am 1st Session: 236: Session ID3: Psychographic Profiling: How to sell more, more quickly, with less effort [Dale Furtwengler.]238: Session ID47: LEAN Product Realization, turning ideas into reality.
Sometimes you just need help getting started! [Ed Ising.]

239: Session ID41: Hands On Brain…Storming: Human Centered Innovation Exercises [Morgan Noel.]

252: Session ID18: What Every Patent Attorney Wishes Her Clients Knew [Linda Lewis.]

253: Session ID27: Think and Talk Like a CEO
to Win Funding for Your Product [John Oeltjen.]

254: Session ID12: Story-Driven Design: The Next Phase in the Evolution of Design [David Adkin.]
10:50-11:10am  Break (20 minutes)
11:10am-12:00pm 2nd Session
236: Session ID14: 4 Stupid Questions Angel Investors Always Ask [Kirk Bowman.]238: Session ID5: Most Effective Video Solutions for 2016 and Beyond! [John Launius.]

239: Session ID32: How Can Product Managers “Be More Strategic”? [Jeff Lash.]

252: Session ID17: How to get the best trade press product reviews [david strom.]

253: Session ID39: The Digital Branding Brainstorming Session
Maximize Your Web, Email and Social Media Strategies
[Rahna Barthelmess.]

254: Session ID8: Enhance Your Competitive Edge! [Shelly Azar.]
12:00-1:00pm Lunch (free for all participants, courtesy of our sponsors)
1:00-1:50pm 3rd Session
236: Session ID24: UX ROI [Danielle Cooley.]238: Session ID20: 5 Key Measurements for Product Success – What metrics we use internally at Pendo and why [Michael Peach.]

239: Session ID37: Seven Principles of Personal Branding That Will Lead You To Success [Rahna Barthelmess.]

252: Session ID44: Software Protection – Patent, Trademark, Copyright & Trade Secret [Dennis Donahue.]

253: Session ID13: 7 Steps to Simplicity – How Anyone Can Create Products People Love [David Adkin.]

254: Session ID1: Design Thinking, Lean Startup & Agile Development – Same or Different? [Paul Heirendt.]
1:50-2:10pm  Break (20 minutes)
2:10-3:00pm 4th Session
236: Session ID4: Pricing: Why your competitors and the economy don’t matter [Dale Furtwengler.]238: Session ID28: Who Owns The Code???? [Steve Matthews.]

239: Session ID36: An Innovation Mindset: Do You Have What It Takes? [Rahna Barthelmess.]

252: Session ID22: Using Canvas and Value Proposition Design to Refine Your Ideas [Brendan Sullivan.]

253: Session ID19: Developing a disruptive innovation vision [Dan Reus.]

254: Session ID6: Win/Loss Analysis: Insight into the Minds of B2B Customers/Prospects [Shelly Azar.]
3:00-3:10pm  Break (10 minutes)
3:10-4:00pm 5th Session
236: Session ID26: Thinking about making it overseas . . . a product manager’s punchlist. [Steve Matthews.]238: Session ID30: Get things Done. Achieving Extraordinary Productivity [Dan Glasscock.]

239: Session ID7: BLOG is not a 4-Letter Word! How to Make Blogging a Reality [Kristen Edens.]

252: Session ID16: IP Strategies- What you need, when you need it, and what you can do if you can’t afford it [Kimberly Sahu.]

253: Session ID43: Learn the basics of building a website for less than $10. [Alex Pearson.]

254: Session ID2: The Theory of Entrepreneurial Thinking (ToET): Path to Success or Pure Poppycock? [John Schultz.]
4:05-4:15pm Closing Session

Proposed Sessions for ProductCamp St. Louis 2016

Session ID#:1 Design Thinking, Lean Startup & Agile Development – Same or Different?
Description: We will explore each of these ideas to see how they are similar and what are the differences. The presentation is intended to spark a rousing discussion involving all attendees to the session.
Session Format: Town Hall
Category: Startup / Entrepreneur specific including social enterprises
Submitted by: Paul Heirendt. Paul Heirendt is a serial entrepreneur with multiple startups and successful exits and has 30+ years of experience in Internet services; SaaS; online and print publishing. Paul was involved in the most successful online services for Physicians – eMedicine.com, IntegrativeMedicine.com and MD Consult used by 95% of Medical Schools, and successfully managed the transition of the world’s most trusted drug information database from print to an electronic subscription service. Paul is on Twitter as @pheirendt.

Slides: http://paulheirendt.com/Design-Lean-Agile/

Session ID#:2 The Theory of Entrepreneurial Thinking (ToET): Path to Success or Pure Poppycock?
Description: The ToET promises an easy framework usable by anyone who works for a living – employee or employer – to guide thought, decisions, and action toward achieving success in one’s work-life. The theory holds that a) there are 10 discrete skills necessary for work-life success, and b) practicing these skills is an absolute imperative in today’s world of work. John Schultz, owner of S4 Entrepreneurs, will explain the theory then turn to you for the next step in the theory’s proof or disproof. Participants are invited to tell stories from their own experience as evidence! From hard core cynics to new disciples of ToET, all but wall flowers are welcome!
Session Format: Town Hall
Category: Achieving Success
Submitted by: John Schultz. John Schultz, owner of S4 Entrepreneurs and S4 Dynamics, has a 30-year career as both an employee of 7 different companies in 7 different industries and a founder/owner of four small businesses. His passion is helping both individuals and business clients use systems thinking to transform their lives or businesses to achieve sustained success. John has a successful consulting business, is an instructor at Webster University, and actively supports the St. Louis area entrepreneurial ecosystem. John is on Twitter as @JWschultz44.

Session ID#:3 Psychographic Profiling: How to sell more, more quickly, with less effort
Description: We spend way too much time trying to sell to people who will never buy because we don’t have a way to identify them quickly. Psychographic profiling provides the criteria we need to dramatically increase the productivity of your sales efforts. Dale Furtwengler will share the keys to creating an effective psychographic profile.
Session Format: Town Hall
Category: Product Strategy
Submitted by: Dale Furtwengler. Dale Furtwengler is the internationally-acclaimed author of Pricing for Profit: How to Command Higher Prices for Your Products and Services and Become a Maverick: Grow Your Business Using the Unconventional Strategies of World-class Companies Dale is on Twitter as @DaleFurtwengler.

Contact: PricingForProfitBook.com

Session ID#:4 Pricing: Why your competitors and the economy don’t matter
Description: Many business leaders labor under the mistaken beliefs that what their competitors and the economy are doing matter. Dale Furtwengler will destroy these misconceptions with hard data from publicly-traded companies. He’ll also outline the 5-step pricing for getting higher prices regardless of what your competitors or the economy are doing.
Session Format: Town Hall
Category: Go-to-Market
Submitted by: Dale Furtwengler. Dale Furtwengler is the internationally-acclaimed author of Pricing for Profit: How to Command Higher Prices for Your Products and Services and Become a Maverick: Grow Your Business Using the Unconventional Strategies of World-class Companies Dale is on Twitter as @DaleFurtwengler.

Contact: PricingForProfitBook.com

Session ID#:5 Most Effective Video Solutions for 2016 and Beyond!
Description: Participants will learn at least six video trends that will drive new effectiveness with their marketing and communication plans.
Session Format: Town Hall
Category: Marketing Execution (Demand Gen, Events, PR, Advertising, Social Media, Marketing Collateral, Sales Tools, Sales Pipeline, Channel Mgmt, Marketing Metrics, etc.)
Submitted by: John Launius. As Executive Director of Vidzu Media, part of the Nitrous Effect agency collective, I thrive on bringing my extensive broadcast media and new media experience to creating impactful video production and digital content for all budget levels. I have three commitments that dominate my life: “Fun, Funny, Make The World A Better Place.” John is on Twitter as @VidzuMediaJohn.

Session ID#:6 Win/Loss Analysis: Insight into the Minds of B2B Customers/Prospects
Description: How do you get into the mind of B2B customers and prospects to learn what they really think and desire? If you’re looking for strategic and tactical insights from your B2B customers and prospects — how they make decisions, what they value, where they’re headed, how they identify vendors, what they think of your offerings and what they think of competitors — the best (and perhaps only) way to get this information is through in-depth interviews in a process called win/loss analysis.

This session will provide an overview of the win/loss analysis process; insights and benefits that can be achieved; and considerations/tips for doing it. Q&A and a discussion of best practices are most welcome!

A popular session in the past, this is being offered again this year.Session Format:Town HallCategory:Product Lifecycle MgmtSubmitted by:Shelly Azar. Shelly Azar, principal of Insight Researchers, has been working in the field of market intelligence, helping clients be competitive by making better strategic and tactical decisions, since 1996. Her experience, both as a corporate practitioner and as a consultant, has been with companies large and small, public and private, in the US and abroad … and in a variety of industries. Shelly is on Twitter as @stazar.

Contact: https://www.linkedin.com/in/shellyazar

Session ID#:7 BLOG is not a 4-Letter Word! How to Make Blogging a Reality
Description: This session will discuss the obstacles and myths of blogging and why many small businesses start out with a bang but then fizzle fast. Just a few of the issues we’ll discuss including blogging frequency and length, idea generation, and sharing. There will be an audience participation session in which we will discuss methods of generating blog ideas. I will have exercises and questions that will inspire blog topics and develop patterns for blog topics.
Session Format: Workshop
Category: Go-to-Market
Submitted by: Kristen Edens. Kristen Edens is the owner of Kris the Scribbler, a copywriting and blogging service for small businesses. She freelances for EQ STL, Silicon Prairie News, and Missouri SourceLink. In 2015 she founded Grandparents in Business, a blog dedicated to the business and lifestyle adventures of business owners over 50. Kristen is on Twitter as @ScribblerKris.

Contact: http://www.linkedin.com/in/kristhescribbler

Session ID#:8 Enhance Your Competitive Edge!
Description: To be competitive your business needs to track customer needs, the competitor landscape, industry trends, market opportunities/threats and much more. Are you aware of all the kinds of topics you should track? Do you know the best ways to research them?

This session will provide an overview of what should be tracked; describe insights that can be gained; and give tips on how to get great information. Participants can share competitive challenges they have faced and ways they have met those challenges.

This session has been one of the favorites from past ProductCamp St. Louis events … so it is being offered again this year.Session Format:PresentationCategory:Opportunity AnalysisSubmitted by:Shelly Azar. Shelly Azar, principal of Insight Researchers, has been working in the field of market intelligence, helping clients be competitive by making better strategic and tactical decisions, since 1996. Her experience, both as a corporate practitioner and as a consultant, has been with companies large and small, public and private, in the US and abroad … and in a variety of industries. Shelly is on Twitter as @stazar.

Contact: https://www.linkedin.com/in/shellyazar

Session ID#:9 The Problem with “Conventional Wisdom”
Description: This is a purely Q&A program designed to address the most burning questions you face. Former CFO and author of Become a Maverick: Grow your business using the unconventional strategies of world-class companies, Dale Furtwengler has seen the best and worst in business.

Every business decision has a financial impact which makes the CFO position a great spot for viewing what works and what doesn’t. In this program, you’ll be able to ask questions on any aspect of business you like from strategy to administration and everything in between.

If Dale doesn’t have the answer, someone in the audience will. If your question doesn’t get answered, Dale will do the research and pass along an answer shortly after ProductCamp.Session Format:Town HallCategory:OtherSubmitted by:Dale Furtwengler. Dale Furtwengler is a business consultant/coach who has authored Pricing for Profit, Become a Maverick and The Uniqueness Myth…and other misconceptions that derail businesses. Dale is on Twitter as @DaleFurtwengler.

Contact: PricingForProfitBook.com

Session ID#:10 Customer service, the key to increasing returns on customer acquisition costs.
Description: What is required today in most organizations is the vital need for customer service. You probably heard that there is much banter about the focus for items such as customer satisfaction, customer service, customer loyalty and even customer centricity. Yet, these are simply words on a piece of paper or in a television advertisement unless someone does something about. The reason being is because of the end of the day marketing and sales are all about relationships. More importantly without proper customer service the lights do not function, phones do not ring and customers do not buy.
Session Format: Town Hall
Category: Go-to-Market
Submitted by: Drew Stevens. Drew Stevens works with small businesses that struggle and transforms them into thriving companies. He is the author of 10 books and 800 marketing and sales articles. Drew is on Twitter as @drewstevensphD.

Session ID#:11 Tips for reducing customer acquisition costs.
Description: There are three items required to take a product to market: message, market and modality. Do you have the right tools that tell the story, offer value, and attract prospects to your product. This session will give you the tools to create the glue that creates marketing attraction.
Session Format: Workshop
Category: Marketing Execution
Submitted by: Drew Stevens. Drew Stevens is an 10 time author and international keynote speaker on marketing, branding and sales issues. He works with struggling companies and transforms them into thriving companies. Drew is on Twitter as @drewstevensphD.

Session ID#:12 Story-Driven Design: The Next Phase in the Evolution of Design
Description: Whether focusing on efficiency or aesthetics, design has been driven by different things throughout history. Today’s greatest product designs are infused with story. Learn why the power of narrative is starting to make such an impact in product design and how you can turn your users into heroes by adopting the Story-Driven Design framework.
Session Format: Town Hall
Category: Product Development
Submitted by: David Adkin. David Adkin (@david_adkin) and Ben Haefele (@benhaefele) are product designers at Second Street and authors of Story-Driven Design (storydrivendesign.com), a forthcoming blog and book on how today’s best designs evoke the power of narrative to deliver amazing experiences. David and Ben are passionate advocates of design education and spend their free time pouring over the latest design articles, books, and theories in order to find new ways to bring the power of design to everyone. David is on Twitter as @david_adkin.

Session ID#:13 7 Steps to Simplicity – How Anyone Can Create Products People Love
Description: Ever wonder why some products sizzle while others fizzle? Design gurus will tell you the difference is how “simple” the products are. But what is “simplicity” really? In this session, we’ll walk you through the 7 hassles that commonly find their way into otherwise great product designs and then work in groups to discover which hassles might be plaguing your products and come up with strategies to find the right balance between underwhelming and overwhelming.
Session Format: Workshop
Category: Requirements Definitions
Submitted by: David Adkin. David Adkin (@david_adkin) and Ben Haefele (@benhaefele) are product designers at Second Street and authors of Story-Driven Design (storydrivendesign.com), a forthcoming blog and book on how today’s best designs evoke the power of narrative to deliver amazing experiences. David and Ben are passionate advocates of design education and spend their free time pouring over the latest design articles, books, and theories in order to find new ways to bring the power of design to everyone. David is on Twitter as @david_adkin.

Session ID#:14 4 Stupid Questions Angel Investors Always Ask
Description: Kirk Bowman has given dozens of Angel pitches and raised millions for his startups. In this session, he discusses common questions asked in nearly every pitch; Why the questions are so mind-numbingly frustrating; What’s the real motivation behind the questions; and Why the questions might not be so stupid after all.
Session Format: Town Hall
Category: Startup / Entrepreneur specific including social enterprises (Lean Startup, funding sources, legal issues, etc.)
Submitted by: Kirk Bowman. A life-long entrepreneur and public speaker, Kirk loves applying the mental rigor he honed as an attorney to creating innovative businesses that shift perspectives and evolve behavior. His endless curiosity and capacity for complexity unearths opportunities in the least likely of places. Kirk is on Twitter as @kirk_bowman.

Session ID#:15 Applying principles of Zen to Product Management
Description: Zen Buddhism has 10 main principles for cultivating peace in mind and body:
1. Awareness
2. Present-moment focus
3. Acceptance
4. Non-judgement
5. Validation
6. Tolerance
7. Compassion
8. Invitation to new possibility
9. Patience
10. Practice

I believe these 10 principles can be applied while developing any great product but people may think otherwise (which is Principle No:8). I want to give a brief description of all these principles in the town hall and open it up for discussion and decide which ones apply to Product Management and which ones do not. Finally follow this with a discussion on how to implement this in every day work.Session Format:Town HallCategory:Product DevelopmentSubmitted by:Kaushik Jayaram. I completed my Electrical Engineering from India and graduated with my MBA from Wash U last year. I have worked with Nokia, Emerson, World Trade Center in the past. Currently, I am working with Advanced Technology Group as a consultant and product manager with a financial services client. I am developing their CRM tool.

Session ID#:16 IP Strategies- What you need, when you need it, and what you can do if you can’t afford it
Description: This session will discuss the most common types of Intellectual Property and their competitive advantages- Patents, Trademarks, Copyrights, Trade Secrets. What factors you need to consider when deciding what to protect, when to protect it and how much protection to get. As well as a discussion of cost saving alternatives and the risks and benefits of those choices.

Session Format:PresentationCategory:Startup / Entrepreneur specific including social enterprisesSubmitted by:Kimberly Sahu. Kimberly Sahu is a Partner at Patent Law Partners, LLC, a St. Louis firm that specializes in Intellectual Property & Entrepreneur Law. Prior to that she worked at Heck Law Group with individuals & small businesses & as a contract attorney for DTI Global assisting top law firms & fortune 500 companies. Kim has a J.D. from SLU, & a BS in Biology from the UMSL. She is founder of VentureLawyer.io an online resource dedicated to educating entrepreneurs on the law. She also mentors at SCORE.
Kimberly is on Twitter as @venturedlawyered.

Session ID#:17 How to get the best trade press product reviews
Description: If you ever wondered how to best deal with the press on getting your product reviewed in the best light, this session is for you. Strom, who has written hundreds of reviews over the years for the major IT B2B publications, will show you common mistakes to avoid and how to organize your plan to ensure the best possible reviews outcome.
Session Format: Presentation
Category: Marketing Execution
Submitted by: david strom. David Strom is one of the leading experts on network and Internet technologies and has written and spoken extensively on topics such as VOIP, convergence, email, cloud computing, network management, Internet applications, wireless and Web services for more than 25 years. He last presented at Product Camp 2014. david is on Twitter as @dstrom.

Session ID#:18 What Every Patent Attorney Wishes Her Clients Knew
Description: 1. Attorney client privilege.
2. If you have an LLC without an operating agreement, your LLC may not protect your personal assets.
3. An idea is not an invention.
4. Every patent has two general parts to it: the Specification and the Claims.
5. There are two key US patent concepts that are independent yet equally critical: Novelty and Freedom to Operate.
6. Patents grant you the right to prevent others from making, using, selling or importing your invention.
7. Practicing your invention may cause you to infringe other patent claims.
8. The most common and challenging rejection of a patent application’s claims is the obviousness rejection, typically made up of a combination of references
9. Maintaining confidentiality is critical.
10. Your attorney is not a magician
Session Format: Ask the Expert
Category: Startup / Entrepreneur specific including social enterprises
Submitted by: Linda Lewis. Linda is Co-founder of CreatiVenture Law and had been actively involved in the entrepreneural community many years. Her clients are typically solo inventors, startups or small businesses. Her technical background includes chemical, biochemical, pharmaceutical and simple mechanical devices. Her clients include award-winning scientists and inventors. Linda is on Twitter as @LLewisPatLaw.

Contact Linda: LLewis@CVLfirm.com

Session ID#:19 Developing a disruptive innovation vision
Description: Everyone talks about disruption, but how many of us take advantage of it? In this workshop, we’ll dive into reasons why looking at broader social, economic and industry trends might make sense. You’ll also learn a technique for turning disruptive change in the world into an asset as you develop products, a business, or a new business model.
Session Format: Workshop
Category: Product Strategy
Submitted by: Dan Reus. Dan Reus sees potential – in people and in the future. He has the privilege of knowing and serving an enormous network of innovators who he helps gain insights and develop strategies for thriving in a rapidly changing world. Dan is an active speaker, writing, event creator, and trusted ally in change management. Dan is on Twitter as @DanReus.

Session ID#:20 5 Key Measurements for Product Success – What metrics we use internally at Pendo and why
Description: As a provider of product analytics, one of the consistent questions we get is how to make sense of the data, and what should product teams look to measure. This session will walk through the key metrics that we use internally to measure the health of our customers and success of our product. We will look at how product teams can make usage data actionable, and ways that they can gather data and calculate metrics whether using our platform or not.
Session Format: Town Hall
Category: Product Lifecycle Mgmt
Submitted by: Michael Peach. Michael Peach is the Head of Product Marketing for Pendo where he leads messaging, positioning, and launch activities for Pendo’s product success platform. Prior to joining Pendo marketing program director at IBM where he led marketing and demand generation initiatives for their mobile, application integration and business process management portfolios. He has also held product management and business development roles for several small and early-stage technology companies.

Contact: https://www.linkedin.com/in/michael-peach-735a69

Session ID#:21 Patent It Yourself? Can you? Should you? and FIVE things you can do before hiring an IP Attorney
Description: “Patent It Yourself!” A quick Internet search or two makes it sound like protecting your invention is an easy process that you can do on your own… which sounds very appealing if you are bootstrapping your business or working with limited funds. Can you do it yourself? Sure you CAN, but SHOULD you? As the old saying goes “the devil is in the details” – one misstep and you could LOSE protection for your invention. In this session, you will learn what it takes to DIY, as well as five things you can do before hiring an IP attorney (without breaking the bank!). After a brief presentation, the floor will be open for your questions.
Session Format: Town Hall
Category: Startup / Entrepreneur specific including social enterprises
Submitted by: Adam Bagwell. Adam Bagwell, an attorney & business owner, advises clients on all areas of IP law, including the preparation & prosecution of patent/trademark applications in the United States & abroad. Mr. Bagwell’s expertise focuses primarily upon electronics, computer systems, e-commerce & business methods, freedom-to-operate & patentability opinions, licensing, & other IP issues. He counsels clients on the value of IP and the best means to protect what is often a business’ most valuable asset. Adam is on Twitter as @PatLawPartners.

Session ID#:22 Using Canvas and Value Proposition Design to Refine Your Ideas
Description: How are we using the lean/business model canvas and value proposition design to refine and pitch our ideas? What tools are we using instead? How are YOU documenting your innovative concepts?
Session Format: Town Hall
Category: Product Strategy (Business Planning, Business Model, Whole Product, Roadmaps, Portfolio Planning, Partnerships, Resource Allocation, Technology Assessment, etc.)
Submitted by: Brendan Sullivan. Brendan Sullivan is digital product champion with experience in the defense, automotive, publishing and marketing industries. His current gig is Director of Strategy, Innovation and Partnerships for Maritz Motivation Solutions. Brendan is on Twitter as @stayhungry23.

Session ID#:23 AMA: UX
Description: What is User Experience, anyway, and why do they call it ‘UX’? (Do they not know that “experience” starts with an E?!) Why do I need it? How do I do it? WHEN should I do it? What should be done with companies who use the dreaded “UX/UI” slash?

Get answers to all of these questions and more at *your* Product Camp UX Ask Me Anything with UX expert Danielle Cooley. Danielle has over 16 years of experience in a multitude of research and design techniques applied to a wide variety of digital and physical products in a number of industries, and she is here today to answer your questions.Session Format:Ask the ExpertCategory:Product StrategySubmitted by:Danielle Cooley. Danielle Cooley knows the things we use should make life easier, not harder. Her research and designs have been applied to Web sites and applications, software, touchscreen kiosks, mobile tools, speech recognition and touchtone telephone systems, credit card statements, and promotional materials in such industries as financial services, pharmaceuticals, food service, healthcare, car rental, and consumer products. Danielle has a MS in Human Factors in Information Design from Bentley University. Danielle is on Twitter as @dgcooley.

Session ID#:24 UX ROI
Description: Design-driven companies outperformed the S&P by 228% from 2004-2014. An IBM study showed a $100 return for every $1 spent on usability work. We’ll explore these numbers and many more reasons UX is an investment that yields great returns. (Yes, even if you don’t have competitors or if your tools are B2B or for internal use.)
Session Format: Town Hall
Category: Product Strategy
Submitted by: Danielle Cooley. Danielle Cooley knows the things we use should make life easier, not harder. Her research and designs have been applied to Web sites and applications, software, touchscreen kiosks, mobile tools, speech recognition and touchtone telephone systems, credit card statements, and promotional materials in such industries as financial services, pharmaceuticals, food service, healthcare, car rental, and consumer products. Danielle has a MS in Human Factors in Information Design from Bentley University. Danielle is on Twitter as @dgcooley.

Session ID#:25 Digital Health Trends & Opportunities
Description: Healthcare should be more humanistic and innovative healthcare technology and services companies are driving that change. The ACA has set off change in healthcare, which has lagged behind industry from the beginning. As venture investment for tech has stayed about flat from 2014, investment in digital health has grown. St. Louis has lots of renowned hospitals, but sees very little innovation in terms of digital health.
Session Format: Town Hall
Category: Opportunity Analysis
Submitted by: Dan Mazour. WUSTL ’17 – Healthcare Management and Computer Science.
Owner and VP Operations of University Trucking.
Internship Summer ’15 at Oxeon Partners (healthcare growth services firm – worked with venture studio to evaluate a potential new venture opportunity)
Will intern Summer ’16 at AVIA (aviahealthinnovation.com)
Read about digital health. Dan is on Twitter as @danmazour.

Session ID#:26 Thinking about making it overseas . . . a product manager’s punchlist.
Description: Manufacturing in a foreign country has its rewards and risks. Learn how to maximize the former and avoid the latter. You will leave the session with your eyes opened for what to look out for when investigating foreign manufacturing prospects: the honeymoon; what buyer’s agents can do for and to you; certificates of authenticity; prototyping; shipping packaging; eBay; Alibaba, etc., and an open discussion period to share your experiences with other attendees.
Session Format: Town Hall
Category: Product Development (Agile Processes, Market Testing, Testing/QA, Beta Tests, Offshore/Nearshore Dev, etc.)
Submitted by: Steve Matthews. IP attorney at Matthews Edwards LLC, 25 years experience advising on IP matters to client partners including large corporations, mid-caps. start ups, and individual inventors.

Session ID#:27 Think and Talk Like a CEO
to Win Funding for Your Product
Description: What a CEO or Investor Needs to Know to Support Product Funding
1. One line description of your product
2. Financial model
3. Critical mitigating milestones that will indicate a go or no-go decision
4. Why you are uniquely qualified
Case Studies (3)
Session Format: Roundtable Breakout
Category: Opportunity Analysis
Submitted by: John Oeltjen. John Oeltjen is a widely known and respected professional, offering more than 35 years of business leadership and consulting experience. He has a wide diversity of experience.
With this unique experience, John is able to leverage his knowledge and experience of internal controls, lean manufacturing and process improvements, along with his expertise in strategy development, corporate finance, information management, and other specialty services to help clients improve their business. John is on Twitter as @johneostlusa.

Slides: www.muellerprost.com/productcamp

Session ID#:28 Who Owns The Code????
Description: A primer on how to have a happy relationship between clients and software developers, code writers, website host, and other creators. Fundamentals of copyright law, what to expect, what to do, what not to do, and what you can do if you did what you should not have done!
Session Format: Town Hall
Category: Manufacturing specific
Submitted by: Steve Matthews. IP attorney at Matthews Edwards LLC, 25 years experience advising on IP matters to client partners including large corporations, mid-caps. start ups, and individual inventors.

Session ID#:29 YOU’RE EQUIPPED!: Maximize your full potential to launch your next BIG idea!
Description: Do you have an idea, that you just cannot put into motion? Do you need support in setting your the goals? Are you ready to take the next steps in launching your vision? Well, I can help coach you to success!

YOU’RE EQUIPPED!

E-excellence that
Q-qualifies
U-yoU to
I-incorporate
P-personal
P-prioritizes that will
E-enlarge your
D-destination

You will be provided with the knowledge that you need in order to organize a plan for launching your next dea. You will be encouraged to create a plan during the workshop that will teach you how to organize and prioritize your ideas for launching your next BIG idea.Session Format:WorkshopCategory:OtherSubmitted by:Tamara Kelly. Tamara Kelly is an Artist, Author, Entrepreneur, Motivator, and Speaker, who inspires men and women to redefine their lives in order to discover their true value and self-worth.

She has launched her own organizations, TruPrz Ministries, Tamara Kelly LLC, and TLK Publishing LLC. These organizations provide services in the arts and education for fearless self-starters who are not afraid to think BIG in order to create a legacy of independence.

Tamara is on Twitter as @TamaraKelly08.

Session ID#:30 Get things Done. Achieving Extraordinary Productivity
Description: Every day brings us a crushing wave of demands: a barrage of texts, emails, interruptions, meetings, phone calls, tweets, blogs—not to mention the high pressure challenges of our jobs. The sheer number of distractions can threaten our ability to think clearly, make good decisions, and accomplish what matters most, leaving us worn out and unfulfilled.

This session will share Franklin Covey’s critical techniques for avoiding distractions and paying focused attention to our most important goals and tasks in our daily lives. It is designed to increase the productivity of individuals, teams, and organizations and will empower you to make more selective, high-impact choices about where to invest your valuable time, attention, and energy.

Come learn how to tame your INBOX.Session Format:PresentationCategory:Go-to-MarketSubmitted by:Dan Glasscock. Veteran technology and management executive Dan Glasscock brings more than 30 years of experience across the technology, internet, and business sectors. Dan is responsible for the development and execution of Oracle’s Public (DBaaS), Infrastructure (IaaS) and Hybrid Cloud strategies for North America. Dan has extensive knowledge in IT, Product Strategy, Go-to-Market Activities, Sales and Marketing Execution. Dan is on Twitter as @DanGlasscock.

Session ID#:31 Adjusting Product Management to Agile
Description: As more organizations adopt agile and scrum practices for their software and product development, product management often struggles to determine what should change and what should stay the same. Some organizations overhaul their entire innovation and go-to-market process; others continue to operate as before. Best practice product management organizations adapt some practices while keeping others the same. In this session, we will introduce a framework that describes the five aspects of product management that need to be adapted with a move to an agile product development approach, how they need to adapt, and how some elements should stay the same.
Session Format: Presentation
Category: Product Development
Submitted by: Jeff Lash. Jeff Lash is the Director of the Product Management advisory service at SiriusDecisions, where he conducts research and advises product management teams within B2B companies on how to improve performance and effectiveness. He has 15+ years experience in product management, user experience and product development. Jeff also writes the popular How To Be a Good Product Manager blog (www.goodproductmanager.com) and is on Twitter as @jefflash. Jeff is on Twitter as @jefflash.

Contact: http://www.linkedin.com/in/jefflash

Session ID#:32 How Can Product Managers “Be More Strategic”?
Description: Many product managers — especially those coming from a technical background — are very tactical and short-term focused. Product management leaders often want to push their teams to “be more strategic,” but struggle to articulate exactly what “being more strategic” really means and train on the right strategic behaviors. This session will review what it means to “be more strategic” and provide specific guidance for product managers — and those who manage them — on how to demonstrate and improve these behaviors.
Session Format: Presentation
Category: Product Strategy
Submitted by: Jeff Lash. Jeff Lash is the Director of the Product Management advisory service at SiriusDecisions, where he conducts research and advises product management teams within B2B companies on how to improve performance and effectiveness. He has 15+ years experience in product management, user experience and product development. Jeff also writes the popular How To Be a Good Product Manager blog (www.goodproductmanager.com) and is on Twitter as @jefflash. Jeff is on Twitter as @jefflash.

Contact: http://www.linkedin.com/in/jefflash

Session ID#:33 Calling All Start-ups – The Research Tax Credit is now available to your company!
Description: The Research & Experimentation tax credit has been around for many years, but up until now, only profitable companies paying income tax generally took advantage of it. Starting with the 2016 tax year, start-up companies can use the credit to offset payroll tax, even if the company is in a pre-revenue stage! So if your company has employees, you can likely take advantage of this benefit to boost cashflow.
Session Format: Presentation
Category: Startup / Entrepreneur specific including social enterprises
Submitted by: Richard Wile. Rich Wile is a Partner in RubinBrown LLP’s Federal Tax Services Group, specializing in research and experimentation tax credits, manufacturing consulting and business process improvement.

As a degreed metallurgical engineer with more than 25 years of industry experience, he believes that advances in technology will keep manufacturing relevant and vital to our country’s economy.

Session ID#:34 How to Find and Talk to College Students
Description: You’re a company, startup, non-profit, or some other organization or effort looking for new employees or interns. Where do you go, and how do you get these peoples’ attention?

In this session we’ll look at what’s being done now and what you could be doing to get in front of students’ eyes and ears to help you find whatever it is you might be looking for.Session Format:Ask the ExpertCategory:Marketing ExecutionSubmitted by:Tyler Sondag. Tyler Sondag’s a St. Louis transplant who currently works as the Marketing Strategist for Saint Louis University’s Center for Entrepreneurship. He’s a co-founder of Full Circle, a St. Louis-based non-profit focused on retaining and attracting young talent, and local startup Invisible Girlfriend/Invisible Boyfriend. He’s also an avid fan of original ideas, college students, and Benjamin Franklin. Tyler is on Twitter as @mrsondag. Tyler is on Twitter as @MrSondag.

Session ID#:35 Product development pitfalls
Description: Discover why so many products fail to gain their full potential during development and why so many are introduced late, if at all. This session identifies both the tangible and intangible characteristics of a successful product development effort and addresses the ‘gotchas’ that appear along the way.
Session Format: Town Hall
Category: Resource overview
Submitted by: Audrey MacKenzie. Audrey has 20 years’ experience in software development/product management and marketing working for Intel, Kleiner Perkins/Regis McKenna, Apple and many more. She has produced award-winning software in areas ranging from ecommerce to digital wireless to games. In St. Louis she is working for S4, an AgTech data analytics B2B company and Savvy Coders, a training company focused on teaching web-specific coding for the non-technical professional. Audrey is on Twitter as @jaudmack.

Session ID#:36 An Innovation Mindset: Do You Have What It Takes?
Description: In today’s day and age, innovation is not about some once-in-a-lifetime “Eureka!” moment. It’s about having the right mindset to foster innovation, actively nurturing creativity , embracing both failure and success as progress, taking advantage of trends and putting ideas in to action quickly. Everyone can be an innovator; it just takes the right mindset.
Join a discussion about the innovation mindset. We’ll share thought-starters–personal examples of product development and innovation from the toy industry, lawn & garden, industrial manufacturing and oil & gas –then facilitate an open forum for others to share their thoughts, ideas and questions about how to develop an innovation mindset in themselves and others.

Session Format:Town HallCategory:Product StrategySubmitted by:Rahna Barthelmess. As Brand Manager for LEGO, Rahna introduced new products every 6 months for multiple product lines. As Brand Manager for Miracle-Gro Plant Food, she had to maintain core product market share while developing brand extensions. She’s a consultant who helps businesses get established and grow beyond what they currently are. She has found that innovation can come from anyone and anywhere; it’s just a matter of mindset. Rahna is on Twitter as @rahna.

Contact: 860-478-0267

Session ID#:37 Seven Principles of Personal Branding That Will Lead You To Success
Description: Do you know the power of your personal brand? It can help you find the right opportunities to propel your business and your career forward.…But you have to know what to focus on. In this interactive workshop, you’ll explore:

• What every professional needs to focus on in order to distinguish themselves through a strong personal brand
• How to identify the most compelling features that can differentiate you from your competition
• The role of social media in building your personal brand (when to use and when not to use it)
• How to ensure long-term branding impact and inspire confidence in yourself and others for the contributions you can bring to any situation

This hands-on workshop will have you thinking deeply about your contributions to your world.Session Format:WorkshopCategory:Prod Mgmt CareersSubmitted by:Rahna Barthelmess. For over 25 years, author, speaker and branding expert Rahna Barthelmess has built some of the world’s beloved brands, like LEGO, Miracle-Gro Plant Food, Build-A-Bear Workshop and Texaco Gasolines. Author of Your Branding Edge: How Personal Branding Can Turbocharge Your Career, Rahna pulls from real-life experiences, translating classic marketing ideas into practical how-to’s that can be immediately applied to people’s business lives—to have more fun, do more meaningful work and earn more money! Rahna is on Twitter as @rahna.

Contact: www.yourbrandingedge.com

Session ID#:38 Brand Manager’s Q & A
Description: With over twenty-five years of marketing and brand management experience in corporate marketing departments , “mom & pop” shops, as well as non-profits, Rahna has tons of experience. Feel free to ask questions about anything, about past business experiences, or if you’d like some on-the-spot coaching on your product. Here are some sample questions you could ask:
• How to revitalize a brand whose profitability is nearing zero
• How to grow a brand that already has 85% market share
• The secret to a great media plan
• How to launch a product with only $500 for marketing
• How customers help with product innovation
• The most important digital activities to generate leads for an industrial manufacturing company
• What it’s like to work at LEGO
Session Format: Ask the Expert
Category: Prod Mgmt Careers
Submitted by: Rahna Barthelmess. Rahna worked for years as Brand Manager for LEGO toys, Miracle-Gro Plant Food, Texaco gasolines and other big brands. She has also worked on brands with tiny budgets as an advisor at the Entrepreneurial Center at the University of Hartford, helping entrepreneurs launch their companies. She now works as a consultant in St. Louis, helping entrepreneurs and executives strategize about their businesses, build their brands, and create stronger connections with customers.

Session ID#:39 The Digital Branding Brainstorming Session
Maximize Your Web, Email and Social Media Strategies
Description: Bring your toughest business challenges to this session to learn some digital best practices, get some fresh inspiration, and walk away with some new ideas for your business.
Do you know the critical, digital “must-have” activities to maximize your resources (both money and time)–in terms of website development, SEO, email marketing campaigns, social media, webinars and video sharing? Finding and connecting with those who need what you have to offer has always been at the heart of business, but today’s digital tools can multiply your efforts.
15-20 minutes will be spent presenting some background (strategy and case studies) and the majority of the time will be reserved for brainstorming whatever digital challenges audience members want assistance with.
Session Format: Town Hall
Category: Marketing Execution
Submitted by: Rahna Barthelmess. Rahna Barthelmess works as a branding strategist in St. Louis. She brings expertise to her clients from years developing large branding efforts for LEGO, Miracle-Gro, Texaco and Build-A-Bear Workshop, as well as developing digital strategies for companies in a wide variety of industries and measuring ROI on website development, SEO, email marketing campaigns and social media efforts. Rahna is on Twitter as @rahna.

Contact: www.beacon-marketing.com

Session ID#:40 The Website Shredder
Description: Unscripted and off-the-cuff, we’ll take live submissions from website owners and tear them apart from an SEO and usability standpoint. Think yours can stand the pressure? Or do you just want to watch others take the heat while you learn and take notes? Either way, you win!
Session Format: Ask the Expert
Category: Marketing Execution
Submitted by: Will Hanke. Will Hanke has a passion for helping businesses tell their story, get more customers and make more money. His company, Red Canoe Media, has helped mom & pops, startups and multi-million dollar companies with their online marketing strategies since 1997. Yeah, before Google.

Will teaches workshops and holds coaching webinars for small business owners throughout the year. He is an avid blogger and has published several ebooks including an Amazon Bestseller in Marketing. Will is on Twitter as @redcanoemedia.

Contact: https://redcanoemedia.com

Session ID#:41 Hands On Brain…Storming: Human Centered Innovation Exercises
Description: All participants will get hands-on experience with exercises that are designed to improve innovation brainstorming.

The exercises will be grounded in a Human-Centered Design approach, and will also explore tools to prioritize the ideas, leading to more effective launch planning.

In a 50 minute session, the timing would plan to have:
– About 10 minutes of introduction
– 30 minutes dedicated to workshop activity and presentation for 2-3 teams
– 10 minutes for wrapup and questions

Additionally, the plan would be to “lightly gamify” the workshop: the workshop results that the participants judge to be the best will be given a prize. (No, seriously. Cash prizes!)

Presenter would include Morgan Noel and Bred Gutting of XperienceLab: xperiencelab.com.Session Format:WorkshopCategory:Requirements DefinitionsSubmitted by:Morgan Noel. Morgan has 20+ years of experience in experience strategy & design, marketing, digital communications and innovation — dedicated to bering digital products and services to market. Before XperienceLab, he worked for consultancies and agencies including Razorfish, frog design, Leo Burnett, McCann Worldgroup and OgilvyOne. His clients included Carnival Cruise Lines, Busch Gardens, Chevrolet, IBM and the US Army, with deep expertise in eCommerce, sales and distribution channels.

Contact Morgan Noel: https://www.linkedin.com/in/moxmas

Contact Brad Gutting: https://www.linkedin.com/in/bradgutting

Session ID#:42 VOC + ODI= A Winning Product Strategy
Description: A sharp divide exists between many practitioners of these two methodologies … but both can play a part of your winning strategy. This town hall shows similarities and differences between ODI & VOC, and shows how both methodologies can be applied to the same real world cases. Presenters = Jerry Fix & Jeff Rivas
Session Format: Town Hall
Category: Manufacturing specific
Submitted by: Jerry Fix. _

Session ID#:43 Learn the basics of building a website for less than $10.
Description: Confused by all of the buzz words used when talking about websites – CMS, WordPress, Joomla, Drupal, HTML and CSS? What does all of this mean and why do I care about any of it, if all I want is to create a website for my company to display my product or service. If you’re a small business owner you need to care because creating a website is vital to your business. If you don’t design a responsive website that you can update and maintain easily, you will ultimately waste time and money, neither of which you can afford. And, if you don’t know how to do email marketing using HTML for templates, you’re going to be left in the dust.
Session Format: Workshop
Category: Startup / Entrepreneur specific including social enterprises
Submitted by: Alex Pearson. Alex Pearson is a web developer for Five – Star Technology Solutions and is the the Lead Instructor for Savvy Coders, focused on HTML, CSS, and JavaScript development. Alex is on Twitter as @NAlexPearson.

Session ID#:44 Software Protection – Patent, Trademark, Copyright & Trade Secret
Description: When the Supreme Court decided the Alice Corp. case in June 2014, it made it much more difficult to obtain patent protection on software inventions. For example, in the weeks following the decision, the USPTO immediately withdrew hundreds of previously allowed patent applications, and over the past 18 months, the USPTO has rejected tens of thousands of patent applications on software inventions as being “abstract ideas” that are not even eligible for patent protection. At the same time, banks and other financial institutions are filing more patent applications than ever on their software-related inventions. In this program, I will discuss your options and strategies for protecting software in this post-Alice patent regime.
Session Format: Town Hall
Category: Startup / Entrepreneur specific including social enterprises
Submitted by: Dennis Donahue. Dennis Donahue has been an attorney for two (2) decades, practicing law in a corporation, large law firms and the firm he and Linda Lewis created (CreatiVenture Law). Dennis helps his clients prioritize their intellectual property (IP) needs while reducing their risks. He counsels clients on business strategies in the protection and enforcement of all IP matters. Before becoming an attorney, Dennis worked as an aerospace engineer with McDonnell Douglas.

Dennis is on Twitter as @dennisdonahueip.

Session ID#:45 The Impactful Company: Why and How Social Enterprise Principals Make Any Company More Successful
Description: Implementing Social Enterprise strategies can revolutionize the success of any company including as a
– Business Strategy Enhancer,
– Differentiator from Perceived Competition,
– Scale Accelerator,
– Marketing and PR Catalyst, and
– Impact Worth Working for and Bragging About.
Come get a crash course on how you can implement social enterprise strategies to maximize your business’s impact and success and your own personal satisfaction. Ask specific questions of one of the world’s leading serial social entrepreneurs and strategists in this interactive session full of tips, tools and takeaways.
Session Format: Ask the Expert
Category: Product Strategy
Submitted by: Kellee K. Sikes. Kellee K Sikes has worked in 32 countries across 5 continents serving as a senior leader and advisor for 26 years. In 1999 Kellee founded and continues to lead P3 Strategies, Inc, a consulting firm growing social good and for-profit social enterprise organizations elevating people, profit and the planet to do good while doing very well. As a serial social entrepreneur, she has also built a refugee-benefiting jewelry company and the largest fair trade market. Kellee K. is on Twitter as @kelleeksikes.

Session ID#:46 Social Value Impacts: What are they and how do you create them
Description: Come spend a fun hour discovering how your company can use existing processes or implement new ones to create value and social impact that can transform the world. In session learn to indentify social impact opportunities, how to measure them and how to leverage them for more effective selling and publicity. Leave with a social impact plan, ready for you to begin implementation.
Session Format: Workshop
Category: Product Strategy
Submitted by: Kellee K. Sikes. Kellee K Sikes has worked in 32 countries across 5 continents serving as a senior leader and advisor. In 1999 Kellee founded and continues to lead P3 Strategies, Inc, a consulting firm growing social good and for-profit social enterprise organizations elevating people, profit and the planet to do good while doing very well. As a serial social entrepreneur, she has also built a refugee-benefiting jewelry company and the largest fair trade market. Kellee K. is on Twitter as @kelleeksikes.

Session ID#:47 LEAN Product Realization, turning ideas into reality.
Sometimes you just need help getting started!
Description: 3D Printing: Affordable and brought to your doorstep. Technology has brought the ability for the individual, startup and small company to utilize available technology to the fullest for rapid product development.

We will show you how to join the 3D Printing revolution and reduce the product development cycle time for your product or innovation right here in St. Louis.

We will also introduce you to small batch manufacturing using local resources in a cost effective and timely manner. Integration of all these concepts is possible without the traditional overhead cost associated with dedicated R&D facilities.Session Format:Town HallCategory:OtherSubmitted by:Ed Ising. Owner/CEO of Exospace Design LLC.
Aerospace/Electrical Engineering
Precision Machining Technology
MSc Technology Mangement, LEAN Manufacturing, Project Management and Facilities
Adjunct Instructor, Manufacturing and Special Vehicle Design,
Department of Mechanical and Aerospace Engineering, St. Louis University Ed is on Twitter as @MRAerobird.

Session ID#:48 That Instant Message Isn’t a Contract…Is It?
Description: Email contracts, website terms and conditions, instant messages — it’s a brave new world of contracting in our electronic age. From electronic cigarettes to home improvement websites, what you don’t know will surprise you. Brian answers common questions about electronic contracting and helps business people keep time bombs out of their file cabinets that take the form of surprising — and often harmful — contract provisions.
Session Format: Presentation
Category: Other
Submitted by: Brian Rogers. Brian Rogers is an attorney who focuses on small business mergers and acquisitions as well as advising small businesses on legal issues. He publishes theContractsGuy blog and frequently gives presentations on mergers and acquisitions, contracts, and other business and legal topics. Brian is on Twitter as @theContractsGuy.

Session ID#:49 Creating International Websites and Software
Description: My workshop will focus on three major concepts related to international websites and software; languages, currencies cultures. International communication is a growing field. Case by case evaluations are imperative for international work. Example questions: Will language translations be completed in house or contracted out? How will currency values be kept up to date?

Designing, manufacturing, distributing and marketing of goods will continue to be more international. One country thinking is a dead end. The future belongs to companies with International Websites and Software. Come to my round table breakout to explore the international flavor of business in the 21st century.Session Format:Roundtable BreakoutCategory:Requirements DefinitionsSubmitted by:Melody Eye. I have a B.S. in Telecommunication and M.S. in Information Science and Technology. I have a Certificate in Human Computer Interaction. I love usability and working with international topics. Melody is on Twitter as @melodyeye.

Slides: http://www.slideshare.net/mobile/melgirleye/international-websites-and-software

Sponsors

ProductCamp St. Louis 2016 was free for attendees/participants, thanks to support from our generous sponsors.

Gold Sponsors for ProductCamp St. Louis 2016

Mueller Prost logo
Fred Sparks
St. Louis Regional Chamber
Pragmatic Marketing
Pendo

Silver Sponsors for ProductCamp St. Louis 2016

CreatiVenture Law Eagle Bank and Trust Company
Saint Louis University – Cook School of Business SiriusDecisions

Partner Sponsors for ProductCamp St. Louis 2016

St. Louis Product Management Group STL Makes  Arch Grants
BioSTL Cortex Gateway VMS
GlobalHack ITEN Missouri Venture Forum
 1 Million Cups  Start-Up Connection Venture Cafe
Workforce Solutions Group VBRC Grace Hill Women's Business Center
Vision 2016 CET Midwest Digital Marketing Conference
UMSL ITE SBA